Wintertide Festival is a community arts festival working at a grassroots level on the Headland in Hartlepool. The festival won Best Tourism, Leisure & Hospitality Business of the Year 2023 at the Hartlepool Business Awards. The festival is growing as an outdoor arts event, creating opportunities for established and emerging artists to showcase their talent. I got involved to refresh the brand, creating a new visual language, new colours, typefaces, whilst keeping the existing logo. As the team wanted something that spoke to it’s audience better whilst being accessible, I explored a magical, wintery feeling and took inspiration from snowflake textures that also act as beams of light to mirror and communicate the festivals theme that year: IGNITE!